Almost 50% of companies in India, or even around the globe, do not have any digital marketing strategy in action, and those companies do have some plans that have not been put in play with current marketing efforts. That is the reason, most brands don't reach the masses and when things are not in the proper format, then there is no point to expect massive growth.
However, you shouldn’t need to repeat their mistakes, and strategy accordingly. You can make plans for your brand with the help of some experienced digital marketer anywhere in the world. Here, we take on five necessary steps that you should be taking that can make your digital marketing strategy.
1). Define your goals
The most important step while digital marketing strategy is defining your goals. This starts with defining the business objectives & missions, then identifies a method that can help you measure your key performance indicators (KPI) that you can use google analytics and social media analytics to measure and track the success.
2). Past Analysis (& Learn from your mistakes)
The planning is always done with facts and figures. A good analysis of past performances of the business can help in setting KPI for your business. Create a time frame that will be used in the future for comparative KPI. These dates will allow you to measure comparative growth with data of the same time frame and don’t forget to analyze your competitor's marketing strategy.
3) Don’t forget who you are talking to
It is also important that you don’t forget the people to whom you are trying to reach. Knowing your target audiences and implementing a marketing strategy according to their needs and requirements is necessary for your businesses. Many times digital marketers may forget this amidst KPI planning, budget constraint, channel selection, or any other procedures. Developing the right strategy for the target audience and fulfilling their desires is what you need to be done for flourishing your business.
Develop Useful Personas:
A persona is a description of your ideal customer. This includes the demographic details of your target audiences like age, gender, & location, and other details like how they are likely to spend their money. Then, you can know their problems and design a strategy to solve them. accordingly.
4) Define your budget:
This is another important step that is neglected by most businessmen while forming their digital strategy. Deciding on a realistic budget at the early stages helps in forming the right strategies for the businesses as you want to be profitable at the right cost. A defined budget in the starting will give a proper insight into where to allocate your budgets to gain maximum results.
On average, an online marketing budget comes at least in between 10%-15% of the revenue. A mismanaged planning of the budget can put restrictions on your marketing campaign.
5) Make the plan :
Once you gather all the information and decide the final budget to be allocated to the marketing, then we should have a proper framework for how things will be implemented, and this requires a proper planning structure. However, the plan should be flexible, as things don't go well in the process, you can change it to get better results whenever needed. There are many best SEO experts in India, who can help easily form such strategies for anyone to get results at a low cost as compared to other developed countries.
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