What Website Design Elements Have the Biggest Impact on Conversions

If you are looking to design a new website and want to make sure that it converts as well as possible, then you need to take a close look at the layout, and the way that you engage with your visitors. You do not have long to make a good impression on your visitors, and every element on the page serves a purpose.

Several factors can affect your website’s conversion rate including:

Load Times
Load times aren’t a design element per se, but they are still important. The faster your website loads, the better. In general, you should aim to have your website load within a second or two on desktops, and in absolutely no more than eight seconds on mobile devices, otherwise, users will click the back button, never to return.

Calls to Action
You should clearly display a call to action at the top of your page, and litter calls to action throughout the rest of the page too. Make sure that these calls are clear, urgent, simple, and include a reason “Buy NOW to get a discount”, for example.

In-Line Forms
Put a signup form inside the website. This will help to improve your conversion rate because users can fill out the form while they are reading the page, instead of having to navigate to another page to do it. This is a small, simple change, but it is one that makes all the difference because it means that there is very little friction towards users completing their purchase.

Limited Off-Site Navigation
Try to limit the number of off-site links that your users are presented with. The problem with off-site links is that if a user clicks on them, they are not likely to come back to your website. Your sales pages should try to do their job without directing visitors elsewhere. Your other non-sales pages should direct users to other pages within your site so that people are generating as many page views for you as possible.

Buttons and Images
Try to make sure that people understand what they can and cannot interact with on your website. Ideally, buttons should be obviously clickable while other design elements should be clearly designated as not being clickable. It is particularly important to make it clear whether or not a menu, for example, will expand when it hovers over, and it is particularly important to make sure that there is a clear difference between links and normal text. Otherwise, you will frustrate and irritate your users, better yet ask advice from this Web Design Company London.

A good website design will work wonders for people who are trying to improve their website’s conversion rate. You do not need to spend a lot of time developing a flashy website – but if you can make your site look clean and tidy, make it load quickly and make it easy for people to get things done then your users will be more likely to purchase from you.

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